News & Views
Vision and goal setting to accelerate further growth for your agency
Most agency owners are “accidental entrepreneurs” but to scale your business vision and goal setting are vital…
AI, AI, AI - adoption in your agency and how to provide value to clients | Issue #12 | The M&A Insider
Marketing investment is up and there’s more M&A activity at the lower/mid-level of the market…
Where do the biggest agency clients ACTUALLY come from?
Forget the exaggerated stories, the hyperbole and the nonsense. We’re uncovering the truth as to where the biggest agency leads come from.
Unlocking Success: Strategies for agencies facing challenges
In the dynamic landscape of agency work, challenges often arise that test the resilience and adaptability of even the most seasoned teams…
Seven reasons why you should network with competitors
Surely revealing your challenges, secrets, ideas and clients to other agency owners would be commercial suicide, or would it?
The importance of business as usual during a sale
When going through the process of selling your agency, maintaining BAU is critical…
Adapting in the face of the rapidly evolving AI landscape | Issue #11 | The M&A Insider
We’ve seen confidence returning following a subdued 2023, with marketing investment up and more M&A activity…
Launching The Cactus Agency MBA programmes
Like the World, Cactus is constantly changing and moving forward. We never like to stand still. So, in 2024, it’s time for change…
Why it’s important to understand your agency’s valuation, even if you’re not planning to sell
Your business is like your home, it's an asset and it should be an appreciating one, it’s always a smart idea to keep checking in to see how it’s value is doing…
The return of confidence and opportunity | Issue #10 | The M&A Insider
2023 was a tough year for businesses and the economy, but can 2024 brings renewed confidence and optimism?
When is the right time to recruit a Project Manager in your agency?
While there is no hard and fast science to the timings there are some key things to look out for which indicate your readiness…
Happy Christmas and wishing you a restful break | The M&A Insider | Issue # 9
As we reach the end of 2023, we’re able to reflect on the year and look forward to 2024…
Agency outlook for 2024, the year of the Indie?
Following a year of uncertainty, is 2024 going to be ‘The Year of the Indie’?
Cactus 2023 wrapped
In the spirit of Spotify Wrapped, we’ve taken a look back over the last year of M&A at Cactus…
Time for a break and recharge for 2024 | The M&A Insider | Issue # 8
2023 has been long and challenging for many businesses and agency owners, dealing with uncertain pipelines and a squeeze on client spending…
Improving your sales pipeline
When agencies are finding that they are constantly falling short of their goals, despite a healthy pipeline, it can often come down to one of three things…
Almost at the 2023 finishing line | The M&A Insider | Issue #7
Global M&A deal value nearly reached a 10-year low in Q3 2023, but market conditions are pointing to a recovery next year…
Building a better Now, Next and Future for your agency
As an agency founder you have a lot on your plate. It can be difficult to find the time and resources to step back and assess the business from a holistic perspective…
Heading into Q4 and a brighter 2024 | The M&A Insider | Issue #6
Q4 can be a critical quarter for many businesses, especially in the retail space, so we are hearing a mixed picture from agencies regarding client confidence and spend…
What makes an M&A transaction successful?
We’re often asked ‘What makes a successful M&A transaction?’ or ‘How do I maximise the value in my Agency?’