Building a better Now, Next and Future for your agency

As an agency founder, you have a lot on your plate. You're responsible for the day-to-day running of the business, as well as setting the strategic direction for the future. It can be difficult to find the time and resources to step back and assess the business from a holistic perspective.

The top three questions we find ourselves helping Agency Owners understand time and time again are: 

A woman looking out towards a sunset with her hands held up making a rectangle screen shape
  • How are you performing as a business vs your competitors and the market?

  • What is your business worth and what makes it attractive or less attractive to buyers/clients?

  • What do you need to do to achieve your personal and business ambitions?

The final question is the most critical. To answer this, owners need practical, actionable recommendations that they can implement immediately. Not just high-level, strategic advice. Recommendations that come from experts who understand agencies, the shifting market landscape, and lessons learned from working in and with hundreds of businesses in the space.

This is why we operate with a network of trusted partners all with agency backgrounds, to help agencies solve growth challenges and build value.

Here are some of the ways that we can help you to achieve your personal and business ambitions:

  • Improve your financial performance: Our finance experts can help you understand your financial data, identify areas for improvement, and develop a plan to achieve your financial goals.

  • Deliver better client outcomes: Our delivery experts can help you to improve your project management processes, ensure that you're delivering high-quality work on time and within budget, and build stronger relationships with your clients.

  • Attract and retain top talent: Our talent experts can help you to develop a talent strategy, create a culture where people want to work and attract and retain the best talent for your agency.

  • Develop your leadership and performance coaching skills: Our leadership and performance coaching experts can help you to become a better leader and coach so that you can get the best out of your team.

  • Generate more leads and grow your business: Our sales & marketing experts can help you develop a sales and marketing strategy that attracts new leads and helps you grow your business.

  • Build internal and client facing data and analytics capabilities: Our data & analytics experts can help you to review your current tools, processes and capabilities, and advise how to enhance your current offering.

  • Stay ahead of the curve with technology: Our technology experts advise on strategies to build out either proprietary tools or use off-the-shelf solutions in the market, and path to implement and sell them to clients.

  • Prepare your agency for sale or investment: Our M&A experts can help you to prepare your agency for sale or investment so that you can get the best possible outcome.

With a clear understanding of current performance, industry benchmarks and vision for the future, a robust plan can be formed that is exciting and achievable.

The journey to hit those milestones and targets won’t be linear, but with a clear plan and regular external support you can:

  • Build a better Now and exciting future for the team to get behind

  • Identify and foresee the Next, via early warning signs of potential issues and opportunities ahead

  • Spot the Future via market forces, understand the trends and anticipate tomorrow’s innovations in the context of the changes to the industry landscape

With the right support, you'll be able to evolve, adapt, and act on changes in circumstances to update your plan or get back on track. To have a discussion about what’s on the cards for the Now, Next and Future of your agency, get in touch today.

Mark Sainthill - Managing Partner - M&A

Mark has 15 years experience in the agency world, with expertise in corporate, commercial finance and strategy and planning, working extensively across selling, buying and fundraising.

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