Marketing Mentoring
For many agencies, hitting a certain size intensifies the need for a dedicated marketing focus.
Whether you have an existing marketing function already, or you’re ready to hire for the very first time, our experienced agency marketers can help mentor and develop your marketing department to increase lead generation, brand awareness and fame.
Zero to Marketing Plan - £1,500 p/m
You likely don’t have a marketing plan in place, never mind a functional marketing team. This programme is specifically to help agency founders and their teams get a handle on marketing and get a base plan in place. It’s a 4 month commitment, delivered 1:1 through weekly contact sessions with the outcome being an agreed marketing plan in place, implementable in the following 6 months. You’ll have a budget to go with it as well as a set of recommended KPIs to ensure you’re on-track against your growth ambitions.
Monthly Marketing Mentoring - £1,800 p/m
It can be a lonely place marketing an agency, with few options for guidance, perspective and reassurance on offer. Our mentoring package allows marketing managers or agency owners to have 1:1 access to an experienced Cactus marketing consultant to help them on any aspect of their marketing and lead generation. Through monthly contact sessions, we can provide support on strategy creation, proposition development, plan execution, event planning, KPI and analysis, lead generation and personal development. Or just be a sounding board when times get tough. Think of us as your external accountability partner.
Marketing Audit - £2,500
You have a marketing plan, a marketing budget and a set of objectives but you could do with a one-off, external perspective on things. Is your positioning right, is your plan balanced, is it focussed in the right places, how do you benchmark vs the wider industry, where should you place your focus over the next 6 months. This audit will help give you some fresh perspective to fire you on.
Includes an initial discovery call, a full marketing audit that is then replayed back to you over a 90 minute session with a set of recommendations for next steps, wrapped up in a deck that is yours to take away.
Need something a bit different? We can quickly and easily create bespoke options to suit your needs.
Case study
Temper Digital
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We had no marketing focus of any kind and realised this was a threat to our growth ambitions.
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We engaged Cactus on a monthly basis to give us direction, advice and accountability using their proven marketing framework, contextually delivered through Dan Archer's own vast agency experience.
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We've clarified our niche, defined our messaging and have a strong direction to our marketing, employing the right tactics for our business to achieve our growth targets.
Marketing Masterclass
The Cactus Marketing Masterclass is specifically created for agency owners who want to turbo charge their marketing effectiveness, drive new business and build highly qualified pipelines.
If you’re an agency who wants to develop your own marketing skills, or help up-skill that of your existing marketing teams, then this is the programme for you. Having a strong pipeline, built on a consistent marketing strategy can improve the overall health of your agency and help you grow more efficiently. This a single day workshop and consists of the main pillars of marketing:
Building and managing your pipeline
Proposition and positioning
Strategy and planning
Target setting
Short and long term tactics
Audience defintion
Budgeting
Tracking and reporting
This will be an in-person group, run from a central London location. The fee is £650+VAT per month and is limited to a maximum of 15 agencies. If you’d like info on joining the next workshop, please get in touch below.
