Pitching to win by David Kean is one of my most recommended books for Digital Agencies looking to continually improve on their pitch process. It’s true that it takes a lot more than a great pitch philosophy to win pitches, but the fundamentals are all in this book. Without question gives its readers a cutting edge advantage over those who haven’t read it! Click on the image below to buy the book from Amazon (oh and buy your whole team a copy or make sure they read it after you). Takes about two hours to read.
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I’m currently reading Pitch Anything by Oren Klaff… It’s an awesome book that focuses on the social dynamics and neuro science of pitching, he calls it Neurofinance. Oren talks about owning the frame when pitching and how to ensure you maintain alpha status while using intrigue and anticipation to get the buyers chasing you. I’m only 1/3 way through and it’s already changed my approach to pitching.
I haven’t read Pitch to Win but it looks like it would sit along Oren’s book well…